Fastland/Ground founded in 2002, Reykjavik
Fastland/Ground is a young agency at the extreme edge of the habitable part of the world. Internet connections are good. The people are experienced, bright, and happy almost all the time. We have fun, but rarely at the expense of our clients. We love what we do and we try not to fuck up.
Advertising tries to capture and convey imaginative qualities for commercial purposes. We don't always have to comment or intrude. As advertised, Armleder's piece made our minds wander: we thought of war, popcorn, diving, drowning, meditation machines...
So who are we?
Thorvaldur Sverrisson, managing director, Dóra Isleifsdottir, creative director, Styrmir Sigurdsson, director and creative, Haraldur Civelek,creative, Jeff Ramsey, graphic designer, 'Asmundur 'Asmundsson, webdesigner, 'Asmundur Thòrdarson, media, 'Olafur Borgthórsson, controller. And a couple of guys in London, Börkur 'Arnarson and Viggo' Jónsson, creative.
Everyone did their part. We believe people should do what they do best and then get out of the way.
We have friends. Sometimes they get paid, sometimes we cost them.This time we thank Styrmir Sigurdsson (director), G. Magni Agustsson(director of photography), Kjartan Kjartansson (technical assistance), Margret Einarsdottir & Dyrleif Orlygsdottir (costumes), Frida Maria Hardardottir (make-up), and the cast: Matthias M.D.Hemstock, Valgerdur Runarsdottir, Asmundur Pall Asmundsson, Jeffrey C. Ramsey, Gudrun Ragna Sigurjonsdottir, Vala Thorsdottir, Kjartan Kjartansson, Katrin Johnson