DVD 9
Yello
Gillian Wearing
New®
 

 

 


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NEW®
agency was founded in 2002 in Stockholm by Pontus Frankenstein, Martin Renck, Johan Sandberg and Henrik Timonen

Pontus Frankenstein (1970, Sweden) lives and works in Stockholm

NEW® commissions range from advertising and concept development to brand communication and graphic design. New® acts as a creative task-force, docking with clients and agencies to solve communicative ideas for youth brands.

Swedish born art director Pontus Frankenstein graduated from Beckmans School of Design in Stockholm in 1996. After a brief stop at the New York Film Academy and working as an AD at Swedish agencies Garbergs and Bomberos DDB, he founded the advertising agency AMPM/Acne Family in 2000. Other members in the Acne collective were Acne Action Jeans and Acne Film as well as the subsidiaries, Netbabyworld and Elektron. In August 2001 AMPM merged with Acne International to form Acne Creative where Pontus continued as Creative Director until August 2002.

He has lectured and debated within the areas of education, art, design and fashion for among others Modern Museum Stockholm, Swedish Style Council and Hallo Academy in Amsterdam.

 

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