DVD's

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*S,C,P,F...is an advertising agency. Just that.
We are said to be different from the rest, but that is difficult to show.
Maybe it's because of our obsessions.
Not believing that consumers are as stupid as they say, for example.
Believing that we have an enormous responsibility, as we speak to a lot of
people, and that makes us think a lot about what we say.
Loving this work, although it's not the same as drumming in a jazz club or
painting pictures.
Looking for what's different, wherever it is out there, convinced that is
precisely our work.
It is something that obsesses us so much that it led us to create
milmilks*, an experimental initiative involved in financing projects
related to communication, but which have nothing to do with advertising,
and that are developed entirely within our offices, at our side. What for?
To learn from others, and to browse through the mechanisms and habits that
are different from our own, to contaminate ourselves with other viruses, to
avoid being exclusively fed on advertising. To flee from inbreeding and
inertias.
For that same reason our team is made up of people from a wide variety of
nationalities (and cultures). That's also why there are no walls in our
offices.
Maybe it's things like these that make some people think we are a different
kind of advertising agency.
But an advertising agency nevertheless.

CREDITS: The involvement of *S,C,P,F...in the Bifrons Foundation's Loud &
Clear project was achieved with active contributions from Patricia Lujan, Carlitos,
Rafael Montilla, Bet Roig-Serra, Philippe Rouger and Toni Segarra.

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DVD 7
Caroline Berkenbosch
Pipilotti Rist
*S,C,P,F...